CASE STUDIES
Work we’re proud of.
These are results our leadership delivered while running eCommerce inside global beauty, wellness, DTC and retail brands, at businesses from $20M to over $800M in revenue.
20+
years in digital commerce
$800M+
largest portfolio led
27+
countries, US & EMEA
6
business turnarounds
FEATURED · GLOBAL WELLNESS BRAND
Building a global DTC channel from zero to $60M+
Challenge
No eCommerce infrastructure, team or playbook across 27+ markets.
Approach
Built the global eCommerce and performance marketing function, full-funnel acquisition, Shopify CRO and lifecycle marketing.
Outcome
A new direct-to-consumer channel with improved CAC efficiency and LTV across the US and EMEA.
$60M+
new DTC revenue
<2 yrs
from launch
COMMERCE ARCHITECTURE · DTC SUBSCRIPTION
A leaner Shopify replatform that grew the business
Replaced a costly in-house build with a new agency and integration model, then relaunched the subscription club as a loyalty program. Subscribers went from 50% of customers to over 65%, and retention rose 25%.
−60% operating costs · +15% total revenue
GROWTH STRATEGY · $600M+ BEAUTY BUSINESS
Reversing a three-year decline
Rebuilt a digital organization from the ground up, modernized the eCommerce stack across B2C and B2B, and introduced personalization and data-driven frameworks during a private-equity-owned turnaround and sale.
+52% EBITDA · +25% eCommerce sales in 2 years
MARKETPLACE · MULTI-BRAND BEAUTY PORTFOLIO
Scaling Amazon without cannibalizing DTC
Ran eCommerce for four brands at once, each with its own customers, channels and targets. Amazon grew into a major channel while each brand’s own site kept growing too.
$50M+ Amazon revenue channel
COMMERCE ARCHITECTURE · PRESTIGE BEAUTY
Salesforce Commerce Cloud replatform for two luxury brands
Moved two prestige haircare brands off legacy systems, built premium eRetail partnerships, and set commerce, CRM and content standards later adopted across EMEA and APAC.
$3M → $5M+ eCommerce revenue in year one